Research · updated 8 November 2026
The Indian D2C AI Visibility Index
We ran our AI SEO audit on the websites of 76 of India’s best-known D2C brands: up to 28 checks that decide whether Google, ChatGPT, Gemini and Perplexity can understand a brand, quote it and recommend it. Average score: 66/100. Here’s what we found.
have no FAQ / answer schema, so AI has no ready answers to quote
have not written their own llms.txt (Shopify’s generic file or none)
have no product schema on the pages we checked
lack complete brand entity schema (Organization + sameAs)
failed our mobile page weight check
let AI crawlers in. Access isn’t the problem; what AI finds is
What this means for your brand
The bar is low. Most big D2C brands are crawlable but give AI engines very little to work with: no structured answers, no product facts, no brand-written guide. A smaller brand that adds FAQ schema, product schema, brand entity schema and a real llms.txt can out-score names ten times its size, and that is what AI answers draw on.
Scores by category
Overall score out of 100, with the AEO (answer) and GEO (generative AI) sub-scores. Tap a brand for its full report.
Beauty & skincare
| Brand | Score | AEO | GEO |
|---|---|---|---|
| Mamaearth | 76 | 67 | 86 |
| Deconstruct | 74 | 67 | 100 |
| Plum | 72 | 67 | 75 |
| Bare Anatomy | 71 | 80 | 86 |
| Foxtale | 68 | 67 | 100 |
| Re’equil | 68 | 67 | 75 |
| The Derma Co | 66 | 80 | 75 |
| mCaffeine | 65 | 67 | 75 |
| WOW Skin Science | 65 | 67 | 67 |
| Juicy Chemistry | 63 | 67 | 56 |
| Pilgrim | 63 | 67 | 60 |
| SUGAR Cosmetics | 63 | 57 | 75 |
| Earth Rhythm | 61 | 67 | 75 |
| Minimalist | 59 | 67 | 75 |
| Dot & Key | 57 | 67 | 63 |
Personal care & grooming
| Brand | Score | AEO | GEO |
|---|---|---|---|
| Traya | 77 | 80 | 56 |
| Ustraa | 76 | 80 | 75 |
| Bombay Shaving Company | 74 | 80 | 86 |
| Beardo | 71 | 67 | 86 |
| Man Matters | 71 | 80 | 67 |
| The Man Company | 66 | 67 | 86 |
Food & beverages
| Brand | Score | AEO | GEO |
|---|---|---|---|
| Epigamia | 77 | 67 | 86 |
| The Whole Truth | 77 | 67 | 86 |
| Slurrp Farm | 74 | 67 | 100 |
| Sleepy Owl | 68 | 100 | 86 |
| Rage Coffee | 67 | 67 | 67 |
| Country Delight | 65 | 57 | 36 |
| Yoga Bar | 65 | 67 | 75 |
| Blue Tokai | 64 | 67 | 36 |
| Open Secret | 60 | 67 | 75 |
| Wingreens Farms | 60 | 67 | 75 |
| Licious | 41 | 57 | 33 |
| Paper Boat | 35 | 67 | 33 |
Health & nutrition
| Brand | Score | AEO | GEO |
|---|---|---|---|
| Gynoveda | 82 | 67 | 67 |
| True Elements | 82 | 80 | 86 |
| Kapiva | 72 | 67 | 86 |
| MuscleBlaze | 69 | 80 | 75 |
| Wellbeing Nutrition | 69 | 67 | 86 |
| Fast&Up | 68 | 80 | 86 |
| Plix | 64 | 67 | 75 |
| OZiva | 63 | 57 | 75 |
| Be Bodywise | 62 | 67 | 67 |
Fashion & apparel
| Brand | Score | AEO | GEO |
|---|---|---|---|
| The Souled Store | 77 | 67 | 86 |
| Libas | 71 | 80 | 100 |
| Rare Rabbit | 69 | 57 | 75 |
| Bonkers Corner | 67 | 67 | 75 |
| Fabindia | 63 | 57 | 50 |
| Freakins | 62 | 67 | 67 |
| Snitch | 62 | 67 | 33 |
| Jaypore | 57 | 57 | 31 |
| Bewakoof | 47 | 57 | 31 |
| Urbanic | 38 | 50 | 33 |
Footwear, bags & accessories
| Brand | Score | AEO | GEO |
|---|---|---|---|
| Campus Shoes | 74 | 67 | 67 |
| Bacca Bucci | 71 | 67 | 86 |
| Lenskart | 67 | 57 | 60 |
| Mokobara | 66 | 67 | 67 |
| Nicobar | 66 | 80 | 50 |
| Neeman’s | 59 | 67 | 50 |
| Zouk | 55 | 67 | 56 |
Jewellery
| Brand | Score | AEO | GEO |
|---|---|---|---|
| Melorra | 84 | 100 | 86 |
| Salty | 71 | 80 | 86 |
| GIVA | 65 | 67 | 75 |
| BlueStone | 63 | 67 | 75 |
| CaratLane | 57 | 67 | 75 |
| Palmonas | 47 | 67 | 75 |
Electronics & audio
| Brand | Score | AEO | GEO |
|---|---|---|---|
| Noise | 69 | 57 | 75 |
| Atomberg | 68 | 67 | 86 |
| Fire-Boltt | 65 | 67 | 67 |
| Boult | 63 | 80 | 75 |
| boAt | 53 | 67 | 75 |
Home, sleep & kitchen
| Brand | Score | AEO | GEO |
|---|---|---|---|
| Solara | 77 | 80 | 75 |
| Urban Ladder | 71 | 67 | 75 |
| Duroflex | 68 | 80 | 86 |
| The Sleep Company | 66 | 100 | 86 |
| Wonderchef | 63 | 80 | 56 |
| The Better Home | 55 | 67 | 50 |
Questions about the index
Which Indian D2C brand has the best AI visibility?
In our 8 November 2026 audit of 76 Indian D2C brand websites, Melorra (melorra.com) scored highest at 84/100. Category leaders: Mamaearth (76), Traya (77), Epigamia (77), Gynoveda (82), The Souled Store (77), Campus Shoes (74), Melorra (84), Noise (69), Solara (77).
How many Indian D2C brands use FAQ schema?
Only 8% of the 76 brands we checked have FAQ or Q&A schema on the pages we audited. 92% give Google AI Overviews, ChatGPT and Perplexity no structured answers to quote.
How many Indian D2C brands have an llms.txt file?
74% serve an llms.txt file, but most of those are the generic file Shopify now creates for every store automatically. Only 29% have written their own llms.txt describing their brand, products and key pages for AI.
Do Indian D2C brands block AI crawlers like GPTBot?
Very few: 3% of the brands we checked block at least one major AI crawler in robots.txt. Access is not the problem. The gap is what AI finds once it arrives: 38% lack complete brand entity schema and 88% have no product schema on the pages we checked.
What is the most common AI SEO mistake on Indian D2C websites?
Missing answer content. 92% have no FAQ / Q&A schema and most use few question-style headings, so AI engines have nothing ready to lift into an answer. Heavy mobile pages are next: 62% failed our mobile page weight check.
How was the AI Visibility Index measured?
Each brand's homepage and one inner page were checked automatically by ByteDepth's free AI SEO audit: up to 28 checks across SEO, AEO (answer engine optimization) and GEO (generative engine optimization), weighted by impact into a 0–100 score. Sites that block automated checks are left out.
Method: automated checks of each brand’s public homepage and one inner page on the date shown, using the same engine as our free audit. Scores reflect technical AI-search readiness, not sales, traffic or product quality. Brand teams can ask for a re-check at the contact on our contact page. You may quote these figures with a link to this page.