AI Visibility Index · Beauty & skincare
Dot & Key: AI visibility score
How ready is dotandkey.com to be found, understood and recommended by Google, ChatGPT, Gemini and Perplexity? Automated check on 8 November 2026.
57
out of 100
63
GEO · Generative AI
67
AEO · Answer engines
54
SEO · Google ranking
#15 of 15 in Beauty & skincare (category average 66) · #67 of 76 brands overall.
The AI essentials
- ✕Lets ChatGPT, Gemini & Perplexity crawl the site
- !Has FAQ / answer schema
- ✓Has brand entity schema
- ✓Has product schema
- ✓Has a good meta description
- !No brand-written llms.txt (Shopify’s generic file or none)
Is this your brand?
11 of 28 checks need work. The AI SEO Fix Kit gives you the exact fix for each one, with copy-paste code written for dotandkey.com, so you can move up this list before your competitors do.
All 28 checks
GEO: being understood and cited by ChatGPT, Gemini & Perplexity
- ✓Structured data / SchemaDetected: OnlineStore
- ✓llms.txt (AI crawler guide)llms.txt found at the domain root
- ✕AI crawlers allowed in robots.txtrobots.txt blocks gptbot, anthropic-ai, google-extended, ccbot — these AI crawlers cannot read this site
- ✓Brand entity schema (Organization + sameAs)Organization schema with 8 sameAs profile links
- ✓Product / Service schemaDetected: OnlineStore
- ✓About & contact trust signals (E-E-A-T)About page linked · contact link present
AEO: being the quoted answer in AI Overviews and voice
- ✓Heading structureH1: 0 · H2: 9 · H3: 6
- ✓Content depth7320 words of indexable copy on the page
- !AEO-ready answer content (FAQ / Q&A schema)No FAQPage schema — nothing shaped for AI to quote directly
- !Question-style headingsNo H2/H3 phrased as a question people ask
SEO: ranking on Google
- !Meta title62 characters
- ✓Meta description134 characters
- ✕H1 tagNo H1 found
- !Second page title & description62-char title, 159-char description
- !Missing alt text2 of 245 images without an alt attribute
- !Image optimization245 images · 0 next-gen (WebP/AVIF) · 183 lazy-loaded
- ✓Canonical tagSet to https://www.dotandkey.com/
- ✓IndexabilityPage is indexable (no noindex directive)
- ✓Robots.txtPresent and references a sitemap
- ✓XML sitemap6 entries at https://dotandkey.com/sitemap.xml
- ✓Broken links0 broken of 10 internal links sampled
- ✓Internal linking85 internal links · 53 external links on the page
- ✕Page speed signals1016 KB HTML · 44 external scripts · 36 stylesheets · 1426 ms response
- ✓HTML lang attributelang="en"
- ✓Mobile viewport metaviewport = "width=device-width,initial-scale=1"
- ✕Mobile page weight1016 KB of HTML delivered before assets
- !Open Graph tagsMissing og:image
- ✓Twitter / X card tagstwitter:card = "summary_large_image"
Other beauty & skincare brands
Mamaearth · 76Deconstruct · 74Plum · 72Bare Anatomy · 71Foxtale · 68Re’equil · 68The Derma Co · 66mCaffeine · 65WOW Skin Science · 65Juicy Chemistry · 63Pilgrim · 63SUGAR Cosmetics · 63Earth Rhythm · 61Minimalist · 59
Automated check of dotandkey.com’s public homepage and one inner page. Scores reflect technical AI-search readiness, not sales, traffic or product quality. Brand teams can ask for a re-check via our contact page.