Shopify tech & growth for D2C brands
Grow your
conversion rate,
not your ad spend.
We turn your Meta and Google traffic into buyers — and buyers into repeat customers. Higher conversion, bigger baskets, fewer RTOs and more prepaid orders, done for you on Shopify.
Free 30-min call · We review your store before we speak · No obligation
Built & tracked with
₹10.38 Cr
Total sales
+693%
Year on year
60.1K
Orders
Kumkumadi Glow Face Serum
★★★★★ 2,140 reviews
₹699 ₹999
96
Speed
1.4s
LCP
1-tap
Checkout
Your Brand · Order #4821
COD → prepaid · RTO risk removed
Swipe → · First card: a real client’s Shopify Analytics. Store and WhatsApp flow are illustrations.
Trusted by 35+ brands
D2C brands we’ve worked with
+ 19 more D2C, SaaS and service brands across India
The problem
Ad costs keep rising. Your store is leaking the rest.
Most D2C brands try to fix growth with more ad spend. The money is usually lost after the click.
Ad clicks that bounce
Paid traffic lands on a generic page that doesn’t match the ad — and leaves.
One-product baskets
No bundles or upsells, so order value stays flat while ad costs keep rising.
COD orders that come back
Every RTO burns shipping both ways, blocks stock and eats your margin.
Prepaid share stuck low
COD is the default and buyers get no reason to pay online.
One-time buyers
No post-purchase journey, so lifetime value is barely more than the first order.
Broken tracking
Meta optimises on bad data — so it finds clickers, not buyers.
What we do
Eight levers that grow revenue from the traffic you already have
Each one moves a number you can see in Shopify — and together they compound.
CRO that turns visitors into orders
We find where buyers drop off and fix it — then A/B test so every change is proven, not guessed.
- Product pages, reviews & UGC that build trust
- Sticky add-to-cart, offers & urgency done right
- Faster, simpler checkout on mobile
Funnel we fix leaks in · example
Landing pages that match your ads
Every campaign gets a page that continues the ad’s promise — same offer, same hook — so cold clicks convert.
Sponsored
“Glow in 14 days — 20% off today”
Matching landing page
Glow in 14 days
20% off applied ✓
Bigger baskets
Bundles, volume tiers, cart upsells, free-delivery progress bars and post-purchase offers.
Your cart
Bundle: Serum + Face wash
Save ₹150 · frequently bought together
Fewer returned COD orders
WhatsApp COD confirmation, address and pincode checks, and risky orders flagged before they ship.
Your Brand · Order #4821
COD → prepaid · RTO risk removed
More prepaid orders
UPI-first checkout, prepaid discounts or cashback, a COD fee, and COD-to-prepaid nudges on WhatsApp.
Payment
Buyers who come back
WhatsApp and email journeys, replenishment reminders, loyalty and subscriptions — timed to your product.
- Day 0Thank-you + how to use
- Day 7Review request + UGC
- Day 25Running low? Re-order
- Day 45Loyalty points expiring
Data Meta can trust
Pixel + Conversions API, GA4 and UTMs set up properly, so ads optimise for real buyers and ROAS is true.
A fast, lean store
Heavy apps cut, images optimised, Core Web Vitals passed — speed is conversion.
- ✓LCP under 2.5s
- ✓No layout shift
- ✓Lean app stack
- ✓Optimised images
Visuals are example illustrations, not client data.
The numbers we move
The receipts
Real Shopify numbers. Real growth.
Straight from client Shopify Analytics — not mockups, not projections. Store and product names hidden for privacy.
D2C brand · 12 months
₹10.38 Cr
total sales · up 693% year on year
60.1K
Orders
+449%
Order growth
26%
Returning
sales in 9 months
30.2K orders · 21% returning customers · ₹2,122 average order
sales vs the previous 90 days
₹35 lakh in 90 days · orders up 379%
How it works
Fix the leaks. Then compound.
Quick wins first, then tests and retention that build month after month.
Phase 1
Audit & quick wins
- 01
Free store audit call
30 minWe review your store before we speak, then walk you through where it’s leaking money — and what to fix first.
- 02
Store & funnel audit
Days 1–5Conversion by device and source, checkout drop-off, AOV, COD and RTO by pincode, prepaid share, repeat cohorts and tracking health.
- 03
Quick wins live
Week 1–2Tracking fixed, speed, product page and cart fixes, COD confirmation and prepaid nudges — shipped on your store.
Phase 2
Test & compound
- 04
Tests & campaign pages
A/B tests on product pages, offers and checkout, plus landing pages for each campaign you run.
- 05
Retention flows
WhatsApp and email journeys, loyalty and subscriptions that bring buyers back.
- 06
Monthly metrics report
Conversion rate, AOV, prepaid share, RTO and repeat rate — what moved, and what we test next.
No rebuild needed
We improve the store you already have.
Works with your ads
Alongside your ads team or agency.
You own it all
Everything we set up stays yours.
Founder-led
Nitish on your account, on WhatsApp.
Why ByteDepth
Not just a theme developer. A growth team.
| What you get | Theme developer | Ads agency | ByteDepth |
|---|---|---|---|
| Store design & development | ✓ | ✕ | ✓ |
| CRO with A/B testing | ✓ | ||
| Landing pages matched to your ads | ✕ | ✓ | |
| AOV: bundles, upsells, free-delivery bar | ✕ | ✓ | |
| RTO reduction & COD confirmation | ✕ | ✕ | ✓ |
| Prepaid nudges at checkout & on WhatsApp | ✕ | ✕ | ✓ |
| Retention flows for repeat orders | ✕ | ✕ | ✓ |
| Meta CAPI & GA4 set up properly | ✕ | ✓ | |
| Founder on your account, on WhatsApp | ✕ | ✓ |
Who we are
ByteDepth, founded by Nitish Tiwari
We’ve spent years building and growing D2C brands on Shopify — the stores, the tracking and the funnels behind them. The pattern is always the same: brands pour money into ads while the store leaks it out — slow pages, small baskets, COD returns and buyers who never come back. We fix what happens after the click, and measure every change.
- Built in India, for Indian D2C, service and SaaS brands
- Everything set up on your store — you own it, no lock-in
- A founder on your account, reachable on WhatsApp
Nitish Tiwari
Founder, ByteDepth · Shopify growth
D2C brands
Mattress, skincare, FMCG, pet care, Ayurveda
Service & lead-gen businesses
Lead generation through Google and AI search
SaaS products
Organic sign-ups from search and AI answers
Free strategy call
Find out where your store is leaking money.
Pick a time. Before we speak, we review your store — so the call is about your numbers, not a sales pitch.
- Where visitors drop off — product page, cart or checkout
- Quick ways to lift AOV and your prepaid share
- Where your RTO comes from and how to cut it
- The first 3 fixes we’d make — yours to keep. No obligation.
You’ll speak with Nitish, the founder
Prefer WhatsApp? +91 84236 62950
FAQ
Questions, answered
Do I need to rebuild my Shopify store?
Usually not. Most of the gains come from fixing what you already have — product pages, cart, checkout, speed, tracking and post-purchase flows. If a rebuild genuinely makes more sense, we will tell you on the call.
How do you reduce RTO?
COD orders get confirmed on WhatsApp before they ship, addresses and pincodes are checked, high-risk orders are flagged, and buyers are nudged to pay online. We track RTO by pincode and payment method so we can see exactly where it comes from.
How do you increase prepaid orders?
A UPI-first checkout, a prepaid discount or cashback, a small COD fee where it makes sense, and a WhatsApp message that offers COD buyers a reason to pay online before dispatch.
Do you run our ads too?
We focus on everything after the click — the store, conversion, tracking and retention — and work alongside your ads team or agency, so the same spend brings more orders. We build the landing pages your campaigns point to.
Which apps and tools do you use?
We work with your stack and Shopify’s ecosystem for checkout, reviews, bundles, WhatsApp and email. We only add what pays for itself, and remove apps that slow the store down.
How soon will I see results, and what does it cost?
Quick wins go live in the first one to two weeks; tests and retention flows compound month after month. Pricing depends on your store and goals — we share a clear quote after the free audit call, with no long lock-in.